Resume
Director, Strategy
Feb 2022 - Present
Lead a team responsible for managing client accounts, developing strategies, and executing plans while meeting multiple client deadlines.
Managed concurrent client projects involving business development, influencer marketing, and brand campaigns.
Oversaw ongoing organic influencer outreach operations, managing relationships and collaborations with a network of over 35,000 influencers on behalf of clients.
Implemented best-in-class client account management practices, achieving an impressive 80% client retention rate.
Formalized Player 2's brand voice, defining its mission, tagline, and values for consistent communication across all channels.
Strengthened B2B content marketing efforts, resulting in increased website traffic, generating 17k new website visits, a 50% increase in monthly new leads, and over $400k in committed revenue within the initial 12 months.
Founder
June 2023 - Present
Ideation Forge is a part-time hobbyist indie game project focused on forging legendary stories. We are currently working on a visual novel game.
Community & Games Marketing Advisor
July 2023 - Present
Advise independent game developers and a social media startup on crafting and executing marketing strategies to engage their target audiences and build thriving communities.
Volunteer Treasurer, Neurodivergent Special Interest Group
July 2023 - Present
Help improve the lived experience of Neurodivergent people in the Game Industry thru meaningful connections.
Host & Community Lead
November 2022 - Present
Created to virtually replicate the experience of connecting with industry friends and strangers like we used to at the various social gatherings during large scale gaming conventions, while in a much safer and inclusive environment.
What started as a fun little social experiment has grown into something that actually works, currently with almost 6000 diverse games industry professionals around the world taking part.
Global Program Director
June 2017 - Feb. 2022
My primary responsibility was to liaise between Twitch creators and Twitch to facilitate brand loyalty, execute campaigns, and foster community through social good.
Developed and led strategy for Twitch's first-party charity fundraising tool.
Led the design and launch of Twitch's first allyship resources for influencers.
Orchestrated the story and strategy behind the $1 million donation to AbleGamers for GlitchCon 2020.
Established the strategy and led execution for the Q4 2021 program to put $500,000 into the hands of 1,000 creators globally through the FairyModMother program.
Shaped and delivered Twitch’s first diversity and equity goal-setting framework creating accountability and intention with external DEI efforts.
Proposed and partnered cross-functionally to launch Twitch' Streamer Survey to help better capture data around who streamers are to improve DEIB efforts.
Revitalized the social impact sponsorship for Twitch influencers leading to an increase in the diversity of influencers and content benefitting from the program.
As the community advocate I engaged in the Safety by Design committee providing insights into how policy and product changes can impact underrepresented groups on the Twitch service.
Provided strategic support to the communications team concerning sensitive topics.
Crafted and led the social impact story for Streamy nominated StreamAid which resulted in $2.8 million raised for the United Nations Covid-19 Solidarity Response Fund and had over 1.2 million hours watched.
Increased LGBTQIA visibility on Twitch through the acquisition of international drag queen star and the first ever Digital Drag Show which created positive press for Twitch as the place to be for live performers to pivot during quarantine. This included advocating for discovery tools for the drag community.
Independent Consultant
April 2015 – June 2017
Provided strategic guidance to solo indie developers, refining their go-to-market approach and enhancing their market presence.
Advised nonprofits on effectively entering the gaming industry, aligning their missions with gaming audiences and leveraging gaming platforms for fundraising and awareness campaigns.
Led Diversity, Equity, Inclusion, and Belonging (DEIB) program development initiatives, fostering inclusive cultures and implementing policies to support diverse talent within organizations.
Developed tailored business strategies for influencers, optimizing their brand positioning, monetization channels, and audience engagement strategies for sustainable growth and impact.